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Hair shrinkage—related to 4C hair types stretching out to form tight coils—is also rising.
October 1, 2023
By: Lianna Albrizio
Associate Editor
Textured hair and hair shrinkage are growing in consumer interest when it comes to hair searches in the US. According to market research firm Spate, some of the top-growing related keywords include medium, men, short, long and afro hair, highlighting specific hair types consumers are concerned about when it comes to textured hair. Searches for men specifically offer an opportunity for a natural hair care brand to target this demographic—possibly with neutral-colored branding, a musky f...
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